For example, back in my days of print design and marketing, I had partnerships with printers, photographers, and yes, other designers and marketing companies. Well, it's something that has been a part of running our businesses for over 3 decades and covers a large gamut on how they all play out. When it wasn't, it was a bigger by-product of a more intensive relationship with a solid give and take balance. Over the years I have had dabbled in both. Finding creative ways to use affiliate links or expand your partnership to other elements of either businesses. Sharing content, guest posts or podcast guest spots. Secondly, it does enter the partnership realm a bit more when there are efforts on both sides to create a partnership beyond affiliate commissions. So essentially, beyond that, I am really a commissioned salesperson aka affiliate partner. The question essentially ask me to be an affiliate by proxy and calling it a so-called partnership. Often this is part of the subject of the email. This one can be broken up into two pieces.įirst, there are the one's that are simply an email asking me to be a partner. Affiliates and income generating partnerships What I am going to do is break this down into four kinds of partnerships. I don't profess to being an expert in this area, but with 16 years in the WordPress space, running a business outside of WordPress prior to that for 17 years, and building dozens, if not hundreds of various partnerships in those three decades, well I do have something. And more often then I care to admit, difficult to understand. When someone asks me to be a partner, well, in a lot of cases it is a mystery to me why they are approaching me. So in reality, there is no single, solid definition, at least from my perspective.īut calling partnerships an enigma is how I can best describe how they are perceived by many people, especially in this ecosystem. At least that is where it starts.Īnd how that value of give and take pans out for you, will depend on a lot of variables, including your own standards and values. In a nutshell, to me, it's a fair give and take. The aforementioned meaning of partnership sounds a bit formal. Of course this could be said for a lot of ecosystems. Now you could go as far as saying that partnerships in our ecosystem are unique in many ways. Partnerships in the WordPress and WooCommerce space Something that is mysterious, puzzling, or difficult to understand. What is a partnership? Let's take it from a business perspective.Ī partnership business, by definition, consists of two or more people who combine their resources to form a business and agree to share risks, profits and losses. Let's start this out with some clarification.
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